District 9 is based on Alive in Joburg, a short film produced by Neill Blomkamp, Sharlto Copley, Simon Hansen and Shanon Worley. Copley also portrayed one of the interviewed policemen. The short film is about aliens landing in Africa and becoming contained to a specific area and forced to work. In the movie these aliens are called "Non-Humans" and are overseen by Multi-National United (MNU), a company which is utilizing alien technology.
Marketing for the film involves various viral marketing campaigns. The official website for the film, D-9.com, is supposedly run by Multi-National United, an in-film company. When you first enter, you have two possible choices, either Human or Non-Human, and the content and tone of the website differs for each.
MNUSpreadsLies.com is a fictional blog run by a Non-Human equal rights advocate, arguing that Multi-National United is oppressing the Non-Human race.
Find out more here.
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