I'm assuming this new ad for Kia is not targeted at 30-50 year olds, starting a family and most likely with a mortgage. But rather, the a demographic that is considerably younger, considerably stupider, considerably less money to spend / parents money to spend on a first car, and with considerably shit taste in music.
Whilst i got a giggle out of this ad, it wouldn't make me buy a fucking kia, even if it was my first car.
And of course, if you haven't seen the Beastie Boys inspired Kia ad from last year, here it is.
kids these days.
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